Tuesday, October 27, 2009

Neighbours




It makes no sense to make an arbitrary distinction between the digital world and the "real" world. The two are intertwined and I find the interplay fascinating.

Though some (a dwindling number!) would throw their hands up in despair at the negative effects of the internet on old-school socialising, in many ways, online environments fuel offline friendships. The net can help people get to know each other when very "real" factors, such as lack of time, or shyness, threaten to curb their social lives. 1 in 8 couples married in the US last year met online.

Stackd is a new US-based company that helps office workers get to know people from other companies, who work in their building. LifeAt connects people who live in the same building. It may seem preposterous, but with people migrating from different areas, compounded by longer working hours, getting to know your neighbours is no easy feat!

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