A campaign from Israel's Anti-Drug Authority uses the new Facebook Timeline feature to tell the "Sliding Doors" style story of a guy who, in one version of his life, becomes a drug user and in a parallel life lives drug free. It's a familiar storytelling device to highlight contrasts, but the use of Facebook Timeline is novel and the side-by-side profile pics are powerful. People live their lives on Facebook, so seeing a life unravel in this space is all the more hard hitting.
1 comment:
Its a good strategy to use to send a message to you people out there who might be going through the same o deal.
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