Monday, June 21, 2010

iPad - putting the magic back in magazines

 Harry Potter - The Daily Prophet

One of the most exciting things about the iPad for me is the way it's revolutionising publishing, magazines in particular. A few years back, magazines  had a lot of trouble moving from hardcopy to online and most of them failed dismally. They lost all the lustre and power of the magazine format in the translation, forsaking big, glossy pictures and straightjacketing themselves into copy heavy, image poor formats. Now the iPad is giving those with imagination a new lease of life. The hybrid format, both tactile and virtual - and big - allows publslishers to make magazines magical again. Magical enough - dare I say - to pay for them.



No comments: