Video is the New TV

Cadbury's "Eyebrows" video once again demonstrates the rising power of online video. Since it was first uploaded in January on YouTube and other video sites, the company estimatest that it has been viewed over 4 million times - that kills the uptake of its famous drumming gorilla campaign.

Rapidly going viral, "Eyebrows" has alread been parodied and mashed up and is firmly becoming entrenched in throw away pop culture.