What does concern me is that I also read and watch enough of the things my clients and consumers are into. I think some of the most useful questions to ask a client are: What do you consider indispensable reading/viewing? Where do you go for inspiration and entertainment? It helps me see how they frame the world.
Monday, November 16, 2009
Worldview
To clarify my earlier post, I don't actually feel that our trade press misrepresents us. It's quite a candid reflection of what our industry likes and is like. It's also an indispensable read if you want to be involved in marketing conversations.
What does concern me is that I also read and watch enough of the things my clients and consumers are into. I think some of the most useful questions to ask a client are: What do you consider indispensable reading/viewing? Where do you go for inspiration and entertainment? It helps me see how they frame the world.
What does concern me is that I also read and watch enough of the things my clients and consumers are into. I think some of the most useful questions to ask a client are: What do you consider indispensable reading/viewing? Where do you go for inspiration and entertainment? It helps me see how they frame the world.
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