I'm a firm believer that technology has the power to enhance relationships, not just through connecting people but through enabling a deeper bond. The following example is a great example of tactile tech.
Leveraging the insight that children need to be listened to, particularly as they face increasing pressure at school and high expectations from parents, Nestle Dancow in Indonesia recently ran a touchy-feely campaign to co-incide with National Children's Day 2009.
When parents placed their palm against the screen, a child would stop playing, appear to run up to the screen and "touch" them. Any loss of contact meant the child would return to her activity, whereas if the adult maintained contact, the child would relay a personal message.
It strikes me that the use of technology to convey the importance of the very untechnical activity of listening to one's children made it all the more powerful.
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