Friday, September 30, 2011

Adidas Face of the Marathon





This is an inspired use of technology to convey a personal experience. Adidas have captured what it's like to run a marathon through the facial expressions of runners. Head mounted cameras filmed the experiences of 15 participants throughout the duration of the Berlin Marathon. See the profile of the runners here.

Wednesday, September 28, 2011

Carlsberg Biker Cinema

From Carlsberg in Belgium, a nice study of preconceptions. Would you stay or would you go?