MOENSIE'S THOUGHT CATCHER on brands and digital culture
Tuesday, October 12, 2010
Self-determination
Self-determination is a major trend right now - a desire to take greater personal responsibility and shape your own future. This is complemented by a willingness to collaborate with others for mutual benefit, which increases each person's chance of success, leading to a virtuous circle of positivity and confidence.
The trend is illustrated by Levi's Shape What's To Come online community, which connects women to peers and potential mentors, helping them to make their personal, professional or cause-related goals a reality.
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