MOENSIE'S THOUGHT CATCHER on brands and digital culture
Friday, September 30, 2011
Adidas Face of the Marathon
This is an inspired use of technology to convey a personal experience. Adidas have captured what it's like to run a marathon through the facial expressions of runners. Head mounted cameras filmed the experiences of 15 participants throughout the duration of the Berlin Marathon. See the profile of the runners here.
Wednesday, September 28, 2011
Carlsberg Biker Cinema
From Carlsberg in Belgium, a nice study of preconceptions. Would you stay or would you go?
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